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Remember rave - #614393 ? Matters have moved on since.  
von Proteus, 2011-08-21, 15:14  like dislike  Spam?  93.82.152....
In a Race to Out-Rave, 5-Star Web Reviews Go for $5

A thriving industry is buying and selling rapturous reviews on the Web, and academics and businesses are looking for ways to ferret out the fakes.

Sandra Parker, a freelance writer who was hired by a review factory this spring to pump out Amazon reviews for $10 each, said her instructions were simple. “We were not asked to provide a five-star review, but would be asked to turn down an assignment if we could not give one,” said Ms. Parker, whose brief notices for a dozen memoirs are stuffed with superlatives like “a must-read” and “a lifetime’s worth of wisdom.”
We see this on the local level here.  #614614
von MichaelK (US), Last modified: 2011-08-21, 23:38  like dislike  Spam?  
Our bi-weekly newspaper prints anonymous reader comments on its last page. But being completely beholden to the local business community, it will only print the name of the business if a comment about it is favorable. Exploiting this anonymity and censorship, many favorable comments are mailed or called in by the business owners themselves.
I can't rely on public reviews any longer  #614617
von WingDing (US), 2011-08-21, 17:13  like dislike  Spam?  
Information is power and there are too many parties involved with an interest in skewing the information.

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