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Frage:
Personalmarketing  
von Nine53, 2012-10-21, 10:30  like dislike  Spam?  92.224.202...
HI zusammen,

ich suche nach einer adequaten Übersetzung des Begriffes "Personalmarketing" und zwar im Kontext intern und extern. Daher passt recruitment marketing leider nicht.
Employer branding wiederum ist irgendwie schon zu viel / zu groß.

Jemand ne Idee? Bin für jeden Hinweis dankbar!
Chat:     
Google: internal recruitment.  #677680
von sunfunlili (DE/GB), 2012-10-21, 10:41  like dislike  Spam?  
Antwort: 
von Puchenau (GB/AT), 2012-10-21, 11:18  like dislike  Spam?  
 #677682
4;Nine53 : can you give us more of the context?

In English, "personal marketing" has two main meanings:

a) the marketing strategy which an individual creates when searching for a new job
b) personalised marketing (compared to mass marketing)

If the German word "Personalmarketing" is used in the context of a company (which your note implies) then I guess the translation would be "personnel marketing". However, I would normally understand that to mean that the business of the company is to provide people on short-term contracts to clients. The 'product' of the company is the people and so personnel markeing would be the same as product marketing.

If the context is "finding people to fill open positions" then I have not seen the word 'marketing' used in that context. Normally 'advertising'.
Chat:     
Google: internal advertising.  #677686
von sunfunlili (DE/GB), 2012-10-21, 11:48  like dislike  Spam?  
Antwort: 
Context  #677763
von Nine53, 2012-10-21, 23:09  like dislike  Spam?  92.228.60....
Hi,
Thank you very much for that explanation. 4;Puchenau: you are right.
I am looking for an English word that describes internal and external "Personalmarketing" for a company. This is NOT a staffing company with temp workers but an "average" German firm. "Personalmarketing" in that job description is many things. It includes all external recruitment measures such as fairs or job advertisements as well as all internal measures to foster employee commitment such as providing free stuff to employees, supporting employees with their health, and promoting the employer within the staff. Is that included in "advertising"? Any other ideas with that context?

Thank you!
Antwort: 
von Puchenau (GB/AT), 2012-10-22, 09:40  like dislike  Spam?  
 #677808
I am struggling to find the right single word for you.

It is the responsibility of the "Human Relations (HR)" department (this might be one person in a small company) to foster employee committment and employee retention. This is done by offering a variety of "employee benefits" such as free lunches, extra health insurance, etc. Its also done through implementing policies such as regular employee reviews.

I have looked at a number of HR items in the web and have failed to find a suitable word for the internal measures. I think you need to make some reference to employee benefits.

It is also the responsibility of the HR department to promote the company at external fairs and to advertise for new employees. This is "recruitment marketing".

The HR department is responsible, of course, for many more items as above.

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