Antwort: 

anonymous, 2014-07-01, 10:15   Spam?  213.61.158...

Ich denke, ausgewählte Kunden sollen direkt angesprochen werden - deine Version sehe ich in eur-lex, ich finde sie etwas sonderbar...
When googling this, I get hits in marketing (around 20,000 which is not that much)
But maybe my two cents are of some use ...

Antwort: 

von Ivy (DE), Last modified: 2014-07-01, 10:18   Spam?  

dict.cc: kundenorientiert

Antwort: 

von Windfall (GB), 2014-07-01, 10:22   Spam?  

Thanks, anon. The problem is that to a native English speaker (or at least to this one) that phrase is mysterious and not very clear. I might go with just "targeted customer contact" unless you're certain that the "active" is included in the phrase.
4;Ivy, I don't feel like "Kundenansprache" is a match for "customer-oriented approach" (=we put our customers first by means of the way we work = our approach) or "customer-oriented advertising" (surely all advertising is customer oriented).

Antwort: 

von Ivy (DE), Last modified: 2014-07-01, 10:25   Spam?  

I took it from dict.cc...

dict.cc: Kundenansprache

Should the entry be changed then?

Antwort: 

von Windfall (GB), 2014-07-01, 10:27   Spam?  

4;Ivy, that's precisely where I took my original attempt from :)

Chat:     

von Iriemon, 2014-07-01, 10:35   Spam?  80.144.117...

I think they just mean addressing customers, which way is not clear. I'd go for anon.213's version

Antwort: 

von Ivy (DE), 2014-07-01, 10:37   Spam?  

direct communication with the customer

http://texte-texten.com/aktive-kundenansprache/

or as I've just seen: addressing customers

Chat:     

von wonderworld (UN), Last modified: 2014-07-01, 10:50   Spam?  

deleted, wrong thread

Antwort: 

von Windfall (GB), 2014-07-01, 10:46   Spam?  

Thanks, Iriemon and Ivy.
4;wonderworld, wrong thread